Frost and Sullivan, Oxford, U.K., has released “U.S. and European Probiotics,” a new report, which contains market research pertaining to the U.S. and European probiotics market. According to the report, limited consumer awareness threatens to restrain the development of the U.S. and European probiotics markets. Another key challenge for the probiotics industry, according to the report, is to enhance credibility through independent scientific studies. Products supported by comprehensive scientific documentation and proof of efficacy are likely to make the strongest gains, particularly when specific health claims are being made.

For more information: Frost & Sullivan, 44-20-7915-7856; Fax: 44-20-7730-3343; E-mail: [email protected]; Website: www.frost.com.